7 Types of Digital Marketing Solutions

What Are The 7 Types of Digital Marketing Solutions?

In today’s online marketplace, digital marketing is a must for any company hoping to compete. It pays to know the different online marketing solutions, whether you’ve been using them for years or just started.

We’ll talk about the following seven groups of digital marketing today:

Content marketing
Search engine optimization (SEO)
Email marketing
Social media marketing
Mobile marketing
Pay-per-click
Affiliate marketing

Before we begin to discuss this, let’s agree on the definition of digital marketing.

Digital Marketing: Meaning & Importance

Digital marketing is very simple to understand. This kind of marketing connects with audiences and clients through digital channels and methods. Computers, phones, and tablets are among the devices used in digital marketing plans.

Examples are plentiful, including films, shopping and product websites, search engine marketing, banner ads, social networking posts, and more if you go through your phone or laptop.

Why It Should Affect You

You likely already know why digital marketing is so important, or else you wouldn’t be reading this at this very moment.

Let’s go over why it’s so important to make sure we thoroughly cover our bases:

It’s the Biggest Marketplace

It is estimated that 4.95 billion people will be using the internet in the beginning of 2022. A significant portion of them—2.14 billion, according to Statista’s 2021 estimate—are digital buyers.

Provides Unparalleled Access & Control on Target Audience

Campaigns used banners, posters, TV ads, and other such mass marketing channel options before the advent of digital marketing. The most targeted method was to place an advertisement in a broadsheet or magazine that had a specific readership.

Online marketing channels have allowed marketers to have outstanding control over who sees their collateral, when they see it, where they see it, what language they use, and more. This leads to a quicker return on investment and increases the efficiency of paid advertising.

A Direct Line to Your Customers

It’s easier than ever to network and develop relationships. Customers can be reached directly through your company’s website, product pages, social media accounts, etc.

All you need to do is post anything online, send your clients an email or newsletter, or launch an online campaign to connect and contact them directly.

Sell Faster at Any Time With Less Effort

Your website and social media accounts are indifferent to the time of day. They are accessible to everyone on the globe at all times. This means that you can still make money while you’re sleeping or on vacation with little work and effort.

By making internet selling accessible to a larger group of people, digital marketing has exposed previously unexplored markets to a global audience. For instance, Amazon, which primarily serves the US market, has a global seller base.

The second-largest seller group is from China, while the majority of sellers are still from the United States. This shows how the various digital marketing solution options have enabled accessibility and business variety. Digital marketing is here to stay.

We need to study as much as we can and apply it if we want to stay competitive. The seven forms of digital marketing that you and your business should be aware of in order to improve KPIs (key performance indicators) are covered in the following section.

7 Types of Digital Marketing plain

#1. Content Marketing: What’s Your Story?

All online digital marketing strategies must include content marketing as a fundamental component. It includes the planning, production, publishing, and dissemination of digital information via websites, social media, press releases, applications, podcasts, and other platforms. You have undoubtedly encountered numerous instances of content marketing.

Here is a summary of the typical kinds you’ll find online:

eBooks
Infographics
Webpages
Podcasts
Videos
Blogs
Blogs

Some of its common goals include:

improving loyalty, retention, and brand recognition.
Getting leads (getting people to sign up, turning prospects into buyers, etc.)
Developing the authority of a brand
The creation of leads
creating a community for remarketing and connection.

This is just one of the initial steps, though. Using search engine optimization, or SEO, will be essential to ensuring that your content marketing is successful and receives the proper exposure.

#2. SEO: Putting Yourself Out There

If anyone sees it, no amount of material, no matter how good, will be of any use. In this case, search engine optimization is helpful. You must employ tactics that allow search engines (such as Google, Bing, and others) to identify and index your content in order to boost traffic to it.

How is SEO done? Bots used by search engines like Google and Bing “crawl” pages and index them. After crawling, algorithms evaluate hundreds of variables to decide which pages are relevant and how to present them in search engine results pages (SERPs).Reaching as many members of your target audience as possible is your aim as a marketer or business owner.

Even though algorithms are complicated and mostly unknown, you may improve your ranking and eventually get organic traffic by following some best practices.

Among the most powerful tools in your SEO toolbox are keywords, or the terms that consumers use while doing different types of searches. It is likely that you will rank higher on search engine results pages (SERPs) if your page can match the intent of search results with the terms on your website while demonstrating relevancy.

Although SEO is a quite large topic for this type of piece, here are many web resources that may provide you with further information. For example, this beginner’s crash course from Moz. Additionally, there are innumerable suppliers of digital marketing services that may assist you in understanding and deconstructing SEO.

You can get assistance with a number of common digital marketing solutions, including:

boosting your content, product pages, website, etc.
choosing the ideal keywords with the use of keyword research.
Creation of content
Link building
improving the standard of the content and website.
optimizing mobile phone viewability.
Improving the customer experience

All of these digital marketing services help you rank higher and get more visitors.

#3. Email Marketing: Get in Touch With Your Target Group

For successful marketing, push and pull marketing techniques are typically combined. Pull marketing is what happens when a user searches for information that your site has. Push marketing is when content is “pushed” to a recipient, such as when they receive a newsletter by email.

One push marketing approach that is still useful in digital marketing is email. Think about the following:

Email has a 4,400 percent ROI.
An estimated 102 trillion emails are sent year; this year, that figure is predicted to rise to 126.7 trillion.
Email is used by about 4 billion people worldwide.
Every week, almost half of online shoppers say they would not mind receiving emails from their preferred brands.

Email marketing is a great way to market your products, create and nurture leads, promote content, build relationships, and raise brand awareness.

Because email marketing usually involves a lot of email addresses and consistent content, email marketing tools are one of the digital marketing services to look for.

Email marketing campaigns may be more simply created, sent, tested, optimized, and tracked with the help of tools like HubSpot, MailChimp, and Salesforce.

#4. Social Media Marketing Strategy: Making Use of Communities & Groups That Are Important

People use social media for an average of two hours and twenty-seven minutes per day. There are over 50 billion companies on social media; therefore, it should come as no surprise that many digital marketing solutions are focused on building a strong social media presence.

When discussing targeted audiences, social media is one of the few platforms that enables us to reach and interact with pertinent groups. Whether it’s creating a social media page or joining and creating groups on Facebook, Instagram, Pinterest, and other platforms, marketers can now interact directly with their target audiences.

In addition to generating leads and creating brand loyalty, we can also discover what matters to our audiences by listening to their interests. Speaking with like-minded people also provides chances to generate original and extremely pertinent information.

Gillette, a personal care company that makes and markets razors, is a great example. They created a short YouTube video in 2019 that shows how many guys nowadays struggle with conventional ideas of masculinity. The video has received over 37.8 million views as of this writing. More than 150 million people saw the #GilletteAd hashtag, and linked Instagram posts received more than 800 likes.

Let’s examine some further justifications for including social media marketing in your digital marketing plan:

can use it to project an air of authenticity.
doesn’t need a lot of money.
provides you the chance to learn more about other companies.
can help your brand develop relationships and a community.
Study up on market habits.

Putting social media marketing into practice is not a one-and-done task. Building a quality community involves a number of stages, including setting specific objectives, interacting with your communities, and producing content on a regular and consistent basis. Keep in mind that these are just a few of the requirements.

You will have a virtual network that is available for you at any time, though, if you can manage it. 68% of marketers in 2019 think that their social media marketing campaigns have been somewhat to highly successful.

#5. Mobile Marketing: Marketing with Smartphones and Devices

More than 83% of people worldwide own a smartphone. More than 6.6 billion individuals live in the market. In the past three years, over half have used them to make purchases online. You should prioritize your mobile marketing strategy more when you consider the three to six hours individuals spend on their phones every day.

Smartphones and other gadgets are now a necessary component of any digital marketing strategy due to their widespread use. Any plan or material you have should be mobile-friendly and taken into account.

According to ForbesBooks, you can use mobile marketing to your advantage in the following ways:

Mobile devices are used to open 66% of all emails. Verify that the content on your website, emails, and other platforms can be viewed on a smartphone.
Make mobile payments possible. Can clients use their smartphones to pay for your goods or services?
Promotions can now be offered more effectively and efficiently using mobile coupons and discounts. It is more probable that they will stay at the forefront of a customer’s thoughts while they are considering making a purchase. You may also update and modify your offers without paying extra.
Compared to email, SMS is quicker and better for sharing incentives, updates, and promotions. Give your viewers the option to opt in so that you only send them to the appropriate groups.
Consider and investigate novel ways to display social networking material on mobile devices. It’s likely that there are various ways to use cell phones to interact with audiences and give discounts.
When it comes to cellphones and businesses, more isn’t always better. Customers may choose to unsubscribe in frustration if you send them a constant barrage of emails, texts, alerts, and other communications. Find out about the discounts your consumers want to know about, how frequently they would want to hear from you, and what kinds of notifications work best for them.

Additionally, you should strategically time your promotions. Don’t provide information on an offer that has already finished or that expires in a few hours, for instance.

How long does it take for your pages or app to load on mobile devices? Customers will leave a page that loads slowly before you have a chance to present an offer. It may also have a detrimental effect on your search engine ranking.
Is your store physically located somewhere? They can be utilized as recommendations and increase your social media engagement if you have in-person visits and invite them to check in and leave a review. For those who take the time to check in and provide reviews, you can also provide discounts and exclusive offers.
Boost the visibility and recognition of your wireless phone brand with a mobile application. You may quickly and easily access your company’s most recent news, offers, and promotions using a mobile app. Mobile applications can be a terrific method to engage and retain clients and promote repeat business if you have the necessary resources.
Similar to QR (quick response) codes, near-field communication (NFC) enables you to scan NFC tags to connect with users in a specific area. To make offers, run competitions, and provide additional information about your goods or services, you can use NFC tags on posters and other printed materials inside your store.

#6. PPC Marketing: Economical, Focused on results Promotion

Traditional mass media marketing has the problem of not allowing you to determine the number of individuals who view your advertisements and the proportion of those who are actual potential customers.

What if, however, you were unable to pay for the views that prospective purchasers gave you? This is the main goal of pay-per-click, or PPC, advertising. You only pay when someone clicks on your advertisement, as the name suggests. It’s a far more effective technique to make sure you’re just paying for “conversions”—in this case, individuals who click on your content and are directed to your website, product page, etc.

How can PPC be used? PPC is available to everyone. All you need to do is understand how it operates and complement it with a campaign, keywords, and money. The most popular PPC marketing platform is Google AdWords. You will need to develop keywords that are pertinent to your promotions in order to be included in their program.

Because keywords are typically highly utilized terms, you will have to compete with other marketers for the same keywords. A keyword’s cost will increase with its popularity. Setting a budget up front gives you complete control over your advertising expenditure, which is another fantastic feature of PPC.

Every time a user of a search engine, like Google, types in your keyword, your advertisement will be activated and displayed to that person. However, if that same user clicks on your advertisement, you are not required to pay for it.

Keep in mind that you can use other forms of comparable paid advertising, such as pay per view or pay per impression, which are dependent on the number of individuals who view your ads. PPC advertising enables you to:

Reach both current and potential audiences.
Make your brand more visible.
Increase earnings and conversions.
Analyse and improve campaigns according to quantitative outcomes.

#7. Affiliate Marketing: Make Other People Sell for You

The second and final kind of paid digital marketing solution that we will talk about is this one. Describe affiliate marketing. A business that has goods to offer can rely on others to do the selling for them, and they will get paid a commission each time a transaction is made. In theory, it functions very similarly to Avon, Amway, and Herbalife, with one notable difference that sales are conducted online and through links.

In affiliate marketing, your “salespeople” will use your special affiliate hyperlink to offer your products both online and to their network. They’ll receive a commission for any sale or conversion brought about by that connection.

You have two options if you want to incorporate affiliate marketing into your plan: join an already-existing network (which is quicker, but they have their own commissions) or create your own using affiliate marketing software. The option requires you to build your own network, but it will be less expensive.

Conclusion: Choose Your Channels & Create a Strategy

In order for your chosen online marketing channels to be effective, we advise you to study more about them, even though this article provides an overview. Additionally, you might want to think about digital marketing companies or service providers who can help you and give you the greatest online marketing services according to your needs.

There are so many ways to make digital marketing work for you that few businesses can do without it. We encourage you to create your specific strategy and choose from this list which types of digital marketing offer the most advantages.