10 Important Skills All Digital Advertisers Need to Have

For students or marketers in search of their field of expertise, accessing the large online market can be difficult. If you never focus on the things that are important to a business, you can have trouble with anything from understanding the finest digital marketing KPIs to being an expert in SEO and content marketing.

Although there is a global need for marketers with flexible digital skills, the bad news is that there is a scarcity of these professionals. Our study, “The Marketing Evolution: Leadership, Transformation, Skills, Challenges & the Future,” found that senior and mid-level marketers were most concerned about the lack of digital skills. Data analysts accounted for 47% of the respondents, followed by general digital marketing skills (37%), and UX designers (34%).

Therefore, how can you differentiate yourself from the competition or advance quickly in your career, especially if you’re a digital nomad or hoping to succeed as a freelancer? To stay relevant in the rapidly evolving digital industry, consider following ten critical skills:

Videos marketing
SEO and SEM
Planning, Design Thinking,
Data & Analytics,
Content Marketing
Email marketing
social media marketing
Become tech-savvy
persuasive.
The presentation Up Your Unique Skills!

1. Video Marketing

Video continues to rule the internet, and this trend isn’t going to slow down. Videos are popular with consumers, especially on social media, and eight out of ten have made an order after watching a brand’s video. According to a study by The State of Video Marketing, 87% of marketers who use video think it boosts their return on investment (ROI), and 93% of marketers say it’s an essential part of their strategy.

The point is that most data indicate significantly higher conversion, engagement, and SEO rankings when it comes to video, albeit keep in mind that these are merely estimates that will differ according to who you ask.

Why is it so captivating? because it’s important and personal. People are more likely to trust your company when they can see your face or the face of the person marketing the brand. In addition, the information is extremely adaptable to other platforms. Consider Instagram’s success and TikTok’s amazing growth!

2. Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

At every level of digital marketing, search engine optimization (SEO) is essential, and anyone entering the industry has to have an elementary knowledge of it. You may assign the complex, back-end tasks to the team’s more technical members, but a successful digital marketing strategy depends on having a strong understanding of best practices, content optimization, and how SEO actually operates. As artificial intelligence (AI) methods, like Google’s Search Generative Experience, transform the environment, this is even more true.

3. Content Marketing

The foundation of digital marketing is content, and regardless of what occurs, content marketing will remain an essential component of the strategy. However, content marketing is an enormous task in and of itself. You must know how to develop an efficient content strategy to engage and convert audiences, including how to use ChatGPT and other AI technologies. You must also be able to produce excellent, SEO-friendly content for a variety of media.

The fact that material can be in a variety of formats—from videos to social media, emails, blogs, e-books, whitepapers, and more—makes matters a bit more difficult. Because content is so important on social media platforms, you also need to be well-versed in social media marketing.

4. Data & Analytics

Analytics are essential to any aspect of digital marketing and will help you make more informed campaign decisions. With tools like Google Analytics, monitoring and reporting are quite simple. The difficult part is figuring out how you collect and use that data to better understand customer behavior and apply it to solutions that increase traffic and conversions.

Excellent digital marketers must know how to collect and leverage the vast volumes of data that most firms, even tiny ones, must monitor. Businesses will constantly be looking for individuals who can not only “read” data with their technical marketing skills but also derive value from customer data to enhance future plans. You will be a great asset in the field if you can demonstrate that you can accomplish this in creative ways that lead to campaign success.

5. Understand Design Thinking & Planning

A method of approaching issues from a user-centered perspective is known as “design thinking.” In basic terms, the method forces us to approach dealing with big, complex issues from a human angle.

The Interaction Design Foundation identifies five essential stages in this process: define, ideate, prototype, test, and empathize. The user’s experience is at the heart of this, and it should be, as it is essential to the success of digital marketing.

This method’s non-linear application is another interesting feature; you can find yourself reaching the testing stage and then returning to the intermediate stage to reevaluate concepts.

Since developers and designers are likely to be using this kind of tactic, it’s a good idea to at least be competent in it so that you can improve your marketing resume and use it when practical.

6. Social Media

Knowing a little bit about social media marketing is crucial for marketers. It’s not as easy as just writing a piece and publishing it, you must realize. To entice consumers to click and stop reading, your material must be unique, relevant, and focused. It’s also important to know each platform’s advantages and whether your audience would benefit from it.

TikTok might assist in increasing brand exposure, for instance, if you are a fitness company with a clientele of people in their 20s and 30s. You might share a video of clients at a fitness class or a promotional video showcasing your offerings. On the other hand, LinkedIn may be useful for networking and participating in business-oriented groups if you provide computers to the B2B industry.

7. Email marketing

For marketers, email is a vital tool, especially now that first-party data is more crucial than ever due to the loss of cookies. Through processes and segmentation, it facilitates the delivery of tailored messaging to a captive audience.

It’s crucial to become familiar with the many excellent programs available that can assist with email, such as MailChimp and Marketo. To keep your contacts organized, lists are also essential. For instance, if you have a sponsored social media campaign, compile a list of your connections so you may send them similar content or messages. Triggered workflows are also crucial since they allow you to re-engage prospects or customers by using automation to send pertinent communications at certain intervals.

8. Be Tech Savvy

Because digital marketing is driven by technology, you must have a solid understanding of Martech and be able to pick it up fast.

This will likely come naturally to Gen-Zers and digital natives, but older generations might want to spend some time learning standard software and strategies like SEM and audience listening tools in addition to unique technology.

The technical abilities required for marketing, such as the fundamentals of web development, the use of Content Management Systems (CMS), AI tools, and data privacy concerns, can also be helpful.

9. Be Persuasive

Great leaders in digital marketing will be able to solve problems creatively and analytically, in addition to having excellent people skills. This will support their teams in developing creative marketing campaign concepts that will propel companies forward.

Having strong persuasion and influence abilities is a major component of this. Do you have the ability to persuade someone to buy a product? Maybe you could convince other team leaders that your idea is the best one.

10. Highlight Your Unusual Skills

Great digital marketers should possess the following soft skills: curiosity, adaptability, forward-thinkingness, business focus, and strategy centering. However, this area is open to a wide range of personalities and skill sets. Therefore, to maintain your competitiveness in the market, you need to capitalize on your own personality.

Finding someone who is skilled in both management and SEO strategy, for example, or who has a degree in computer science and is also passionate about social media, may be uncommon. Use your strengths to your advantage without fear.