Digital marketing is a curation of all marketing activities carried out in the digital space to market a product or service. It not only includes online marketing activities but also some traditional activities. It is not recommended to treat online marketing as a separate entity from other forms of marketing. A great marketing campaign combines both worlds. Here are the four types of digital marketing activities.
To elaborate on “digital marketing,” it refers to four major types of digital marketing that play an important role in any business. It is critical not to focus solely on one type of digital marketing strategy. The most effective digital marketing strategies employ a multi-channel approach.
1. Content Marketing.
Content marketing is the process of using a storyline to convey valuable information to your target audience, resulting in brand building and awareness. Content marketing has long-term effects, and your target audience is well-equipped to take profitable action. The key to an effective content marketing strategy is to cultivate relationships with the target audience rather than posing.
Content marketing seeks to develop relationships with potential customers and become a partner rather than an advertiser. It means that content marketing is frequently used in inbound marketing strategies, with a focus on providing value to the target audience through content.
2. Search engine optimization (SEO).
SEO is the process of using organic techniques to achieve high rankings in search engines. It is a natural way to increase traffic to your website from search engine results pages. It does more than just drive traffic to your website; it also plays a role in converting that traffic into quality leads.
SEO is frequently classified into three categories, as shown below:
a) On-page SEO.
It is simply optimizing a web page to target a specific search query and rank high in search engines. It can be achieved through a variety of activities, including keyword research, content creation, and keyword optimization.
b) Off-Page SEO
It is used to improve a website’s reputation by linking it to other high-quality sites. By doing so, you convince search engines to trust the information on your website. This improves your web page’s reputation and reliability on search engines. The process of generating backlinks by connecting your webpage content to other high-quality websites is known as link building.
c) Technical SEO
It is usually carried out to provide a great user experience. It is typically accomplished by focusing on your site’s speed, mobile friendliness, crawlability, structure, and indexation.
Many people believe that SEO is no longer effective in the B2B space, but the truth is that more than 70% of B2B purchases start with a generic search. As a result, your SEO strategy should focus on creating high-quality content and generating quality backlinks in order to reach a larger audience and rank high in search engines. Though SEO is becoming increasingly difficult, it remains one of the most effective B2B channels.
3. Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a paid strategy for attracting attention to a brand by ranking high in search results. This strategy is commonly referred to as paid search or pay-per-click (PPC) marketing. It includes a variety of activities such as ad setup, optimization, budgeting, and, most importantly, ad placement. SEM can be carried out on a variety of search engines, but it is primarily done on Google. Google Ads, a paid advertising program, is available on its search engine and through partners.
SEM is the most effective B2B marketing strategy. Its impact is immediate, and as soon as you launch your campaign, your ads will appear in SERPs. SEM allows you to define your target audience and filter them based on age, interests, location, habits, and more. You can also track ROI, making SEM more effective in B2B.
4. Social Media Marketing (SMM).
Social media marketing is the process of increasing traffic or attention on social media sites by posting content relevant to your target audience. Facebook, Instagram, Twitter, YouTube, LinkedIn, Reddit, and Snapchat are among the most popular social media sites.
Each platform has its own set of rules for marketing your product or service, requiring a unique approach and strategy. Your blog content may be appropriate for one platform, but a simple image will allow you to reach a larger audience on another. In addition, some platforms only accept video content. It is critical to understand your audience and create content accordingly. The massive growth of social media marketing demonstrates that B2B companies are shifting from broadcast media to social media platforms such as LinkedIn to market their service or product. This channel allows them to better engage with their customers and develop long-term relationships.
From content marketing to social media marketing, use a variety of digital marketing techniques to reach your target audience with your product or service. When should you apply these strategies?